In an era of unprecedented change and financial flux in college football, Matt Campbell’s recent contract extension with Iowa State stands as a testament to a different kind of success—one built on culture and shared purpose. While he received a substantial raise, reports indicate Campbell took a “discount” to ensure a greater portion of the university’s resources could be allocated to his coaching staff and a new revenue-sharing fund for players. This selfless act, prioritizing the collective over personal gain, makes him not only an elite leader but arguably the greatest coach in the new-look Big 12.Campbell’s decision is
