Big 12 heavyweights BYU and Texas Tech shake up the championship picture as powerhouse coach Kalani Sitake nearly exits for Penn State, triggering a wild flurry of NIL deals and university power plays. Is the Big 12’s new financial arms race redefining the path to playoff success, or will legacy programs like Baylor and Kansas State be left behind? The roundtable debates elite coaching moves, jaw-dropping staff salaries, and the explosive influence of boosters and collectives across the conference.Locked On’s squad of insiders spotlights BYU’s dramatic retention saga, Texas Tech’s bold investments, and why schools like Colorado are facing
