Over the course of the past year, the Carroll Chamber of Commerce has seen a pandemic-related shift in the way they are working with local businesses and consumers alike. Executive Director, Shannon Landauer, explains how they adapted to meet the community’s needs.
The chamber staff meets annually with the larger employers whose product typically goes outside of the county. They then compile the data collected during these visits. Landauer says it was very COVID-centric this year in making sure they were effective in their outreach efforts. She adds they did come across some very familiar themes.
One of the most missed aspects of this annual evaluation, Landauer says, was the ability to tour the businesses and meet with administration and staff. She says very few of these took place over the past year. However, there have been some positives to come out of 2020.
Another way the chamber has been involved in data development also incorporates a plan for action with the commissioning of The Retail Coach, Austin Farmer. He recently gave an update to the other partner in this venture, the City of Carroll, and a link to that information can be found with this story on our website. The chamber is looking forward to bringing back summer events, and continuing to do that in a way that optimizes the safety of all involved. More details on those will be released as plans solidify.
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Link to The Retail Coach update in late February:
Analysis Update Provided To Carroll Council As The Retail Coach Begins Business Recruitment
