The recent Big 12 Media Days revealed a significant point of contention among coaches: widespread confusion surrounding the evolving rules of Name, Image, and Likeness (NIL) and college football recruiting. Instead of focusing solely on on-field strategies, many coaches voiced bewilderment over the shifting landscape of player compensation, third-party deals, and compliance, particularly in the wake of the NCAA’s historic antitrust settlement and the impending revenue-sharing model. This collective uncertainty from the sport’s leaders is a major concern.Such ambiguity presents a profound problem for college football, risking competitive imbalance and a chaotic recruiting environment. Coaches are grappling with how