Entrepreneur and co-founder of crop technology company, Becker Underwood of Ames, Roger Underwood will present the 2016 Carl and Marjory Hertz Lecture on Emerging Issues in Agriculture on April 7, at Iowa State University in Ames. Underwood will present “Your Future is Short. Don’t Waste it Working for Someone Else,” at 7:30 p.m. in the Sun Room of the Memorial Union. The free event is open to the public. Underwood is a graduate of Iowa State University with a bachelor’s in agriculture business. He founded Becker Underwood in 1982 with a high school classmate, Jeff Becker. Together, they developed a specialty colorant to mix with Roundup herbicide. Since then, Becker Underwood has diversified into a global company, producing specialty seed colorants and coatings as well as biological crop protection products. The company grew to $265 million in sales by 2013 and was sold to BASF. The Carl and Marjory Hertz Lecture on Emerging Issues in Agriculture was created in memory of the founders of Hertz Farm Management to inspire generations of industry leaders, research scientists and young professionals to reach their full potential.
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